Mobile Marketing: better knowledge among advertisers

Yesterday, I carried a new training session about Mobile Marketing at the Benchmark Group's. This is the fourth one since 18 months. Like I did before, I talked about push and pull strategies, Mobile Internet, Mobile advertising, contents, Flashcodes, Bluetooth...

My feeling is that the sector remains embryonic BUT, for the first time, I had people in my classroom who were aware of many things about mobile (and to some extent, who knew some features sometimes better than I did). There we are, I can't pretend any longer to know everything about B2B mobile marketing ;-). In short, most of the people assisting the event had tried to use mobile phone in their campaigns. This made our discussion all the richer that they had something to say about their own experience.

Without being bad, the results they got weren't outstanding. But they all have the conviction this is the future and so will keep on using mobile phone in the coming months.

Encouraging…