Did you know you could buy your tyres on line too? Did you know that, doing so, you could save up to 40 % on your tyres? If you have something like an Audi or a Mercedes, I am sure you will quickly reckon what you save… But even for little car owners, there is a stake!
Have a look for instance to AZ Pneus (French site): clear offer, easy instructions and you get your tyres in a day or two. I was thinking that, when I go to Speedy's (my usual retailer), I often have to go there twice: one to order my tyres and the second time to get my car back. Here, you just need to move once.
Indeed, you don't have your tyres delivered at home (where the hell would I put them, in my living room?), but at your usual retailer's. That's the magical side of it. Of course, your retailer doesn't make any margin on the sales of your tyres, but it still makes him a customer; so it's worth for him too.
Now the thing that definitely convinced me is that the choice is much larger than anywhere else! This is the living long tail theory. If your query is a little bit specific, you may not find it in the real life but on the web.
What strikes me is that we are on mature market where the online sales channel only weighs about 1%. Given the average weight of e-commerce in France (around 8 % I'd say), we can bet that AZ pneus and all its competitors are currently quite busy.
Now the question I am wondering about is: can all these e-players rise up to 15, 20 or even 30 % of the whole market? Remember the travel industry where Internet weights about 40% in some European countries (UK…).
To be followed…
PS: this is not a sponsored post although I only quote one player.
